Get 2012 Details
Oct 22nd & 23rd, 2011 | Loews Santa Monica Beach Hotel

Schedule

Saturday

10:00am Doors Open

11:30am - 12:00noon

Moderator:

Brand Stories:
How Your Favorite Beauty Brands Got Big

All it takes is a good idea, a little bit of luck, and a whole lot of hard work. These brand founders reveal how they got their start and built their brands into the household names they are today.

Speakers:

Jenny Frankel

Founder, Co-creator, & Executive Vice President, Cover FX

Carol Shaw

Celebrity Makeup Artist and Founder, LORAC Cosmetics

Byron Williams

Celebrity Hairstylist

Lunch 12:00noon - 1:00pm

1:00pm - 1:30pm

From Makeup Counter to Makeup Mogul:
Jerrod Blandino

Too Faced Cosmetics co-founder Jerrod Blandino shares his story about how he went from working behind a counter to doing makeup on Madonna and starting his own line.

Moderator:

Speakers:

Jerrod Blandino

Co-founder and Creative Director, Too Faced Cosmetics

1:35pm - 1:55pm

Hottest New Web Services

Get an early glimpse of ground-breaking web services that will change your life.

Moderator:

Made: Sabi’s Music Videos

Sabi discusses the inspiration behind the beauty looks in her music videos.

Moderator:

Speakers:

Sabi - A True Artist

Singer, Songwriter, Actress

2:25pm - 2:55pm

Moderator:

Expert Trendspotting Secrets Revealed

How do you spot a trend? Beauty and fashion editors discuss how they became expert tastemakers and share their picks for the top trends in 2012.

Speakers:

Chriselle Lim

Fashion & Style Director of GENLUX magazine

3:00pm - 3:45pm

Moderator:

So You Want To Be a Guru?

Your favorite gurus give their secrets on how to succeed in the cutthroat world of online tutorials.

Speakers

Wendy Nguyen

Fashion Blogger, wendyslookbook.com

VIP Reception 5 - 7pm

Sunday

10:00am Doors Open

11:30am - 11:50am

All In The Family: Annie and Maggie Ford Danielson of Benefit Cosmetics

Benefit Cosmetics brand ambassadors Annie and Maggie Ford Danielson reveal what it’s like to grow up with beauty as the family business (their mother is Benefit co-founder Jean Ford) and what’s in store for the next generation of this beloved brand.

Moderator:

Speakers:

Ning Chao

Beauty Director, Beautylish

Maggie & Annie Ford Danielson

Brand Ambassadors for Benefit Cosmetics

Lunch 12:00noon - 1:00pm

1:00pm - 1:40pm

Moderator:

Dre Brown

Beautylish Contributing Editor and Beauty Hype-Woman

Brown Girl Beauty Uncensored

Hair, makeup, and skin care tips for Beauties of all colors.

Speakers:

Patrice Grell Yursik

Creator of afrobella.com

Nyssa Green

Celebrity Makeup Artist

Jeffrey Paul

Celebrity Hair and Makeup Artist

Sean Cameron

Celebrity Hairstylist

1:45pm - 2:15pm

Moderator:

Ning Chao

Beauty Director, Beautylish

How to Turn Beauty Blogging Into a Career

Learn how to create a business doing what you love. Famous bloggers share their stories and reveal the secrets to their success.

Speakers:

Christine Mielke

Founder and Editor, Temptalia.com

Erika Valente

Founder/Editor, MakeupBag.net

Karen Monterichard

Beauty Blogger, Makeupandbeautyblog.com

Romy Schorr

Lifestyle & Beauty blogger, romyraves.com

2:20pm - 2:55pm

From Mississippi to Lady Gaga Music Videos: Billy B

Celebrity makeup artist Billy B talks about his journey from the small Southern town of Aberdeen to New York City, where he’s created iconic beauty looks for stars such as Beyoncé, Mary J. Blige, and Lady Gaga.